Can a Monster Hand Puppet Become a Product Spokesmonster?
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In
addition to his ongoing experiment to Get a Job, Helix
is also trying to specialize as a commercial product
Spokesmonster.
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The Results
Helix-A-Roni![]() "Helix loves Rice-A-Roni, in particular - the Chicken flavor. Helix thinks Chicken Rice-A-Roni is the perfect side dish to go with a huge helping of his favorite meal, Cat Soup. Perhaps, Helix might convince you to make a cat flavored Rice-A-Roni? Just as you call your product the San Francisco treat, Helix is widely known as the St. Paul monster hand puppet. Helix would be proud to endorse and advertise your product." On 6/2/03, Helix received the following letter back from them: "Dear Mr. Monster, Thank you for contacting us. Our Advertising Department works closely with selected outside agencies which are contracted for their services. These agencies are aware of the particular messages we want to convey to consumers and are responsible for all photographs, slogans, ideas and film footage used by our Company. Therefore, we are unable to accept any advertising or promotional material from other sources. Elaine Pierce Consumer Response Representative" |
"The Cheesiest"?![]() After being rejected by Orange Tic-Tacs, Helix has turned his horns in a new direction. He recently wrote Kraft Foods the following... "Helix loves Macaroni and Cheese. Macaroni and Cheese is orange. Helix is orange. Macaroni and Cheese is "The Cheesiest". Helix has been told he is excessively cheesy as well. It appears that we are a perfect match for each other!" On 5/12/03, Helix received the following letter back from them: "Dear Mr. Monster, Because we get so many consumers, like yourself, who share their ideas with us, and because of how involved advertising development and sponsership is, we have a strict policy preventing us from using outside suggestions. I'm sorry we can't use your idea, but I'm sure you understand. Sincerely, Kim McMiller Consumer Resource Manager" |
Helix
Contacts the Ferrero Corporation Barbara Le Grand |